Irida was the first company to implement HACCP as well as ISO901 and 14001 standards in the Croatian fishery industry. Annual production of the company varies between 3,500 and 4,000 tonnes, and marine fish and seafood comprise the bulk of the production. Patagonian grenadier (Macruronus magellanicus) from Argentina accounts for 70% of the company’s production. For example, two headed fish are frozen in a package of 500 g. Patagonian grenadier fillets and breaded products are new product variants available to Croatian consumers.

Freshwater fish production is estimated at 5% of the company’s total output and is based on local rainbow trout and common carp. Production of carp is currently 4-5 tonnes per year, and the main product is frozen carp steak. Packages of carp steaks of 150 g are distributed to the Ho-Re-Ca sector, while the retail sector is supplied with packages of 500g. “Although the level of freshwater fish consumption in Croatia is low, we feel that carp has huge potential both on the local market and abroad,” says Mr Zdenko Čoban, the director of Irida.