Two Danish companies, A/S Dybvad Stål Industri and Erlinord A/S, have merged to form a leader in plate freezing technology. Erlinord had been Dybvad’s long term partner for handling solutions when it was acquired by the latter in 2017. The new company, DSI Freezing Solutions A/S, will be based near Frederikshavn in Denmark from where there are market routes throughout Europe. A new name calls for a new look and DSI Freezing Solutions has gone in for a major rebranding exercise that is designed to express and support a common direction across application areas and geography, according to Lars Priess, the CEO. The design is modern, stylistically consistent and sharp reflecting a contemporary and effective manufacturing company, he says.
Plate freezing technology is vital to seafood distribution, because delivering quality products is key to meeting today’s customers’ demands, especially in a growing international market. Through its constituent parts the company has a long history of building high quality plate freezing and handling systems for a number of food products. As it gears up to celebrate a 50-year anniversary in 2019, its strategic focus will be to increase knowledge of specific customer applications and to develop a stronger global footprint.