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Substantial increase in Norwegian Seafood Export Council marketing budget for US |
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Friday, 05 February 2010 09:13 |
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While France remains the top single market of salmon from Norway the Norwegian Seafood Export Council sees the US as a source of strong growth, reports IntraFish. The Council has increased its budget for the marketing and promotion of salmon and trout by 33% in 2009 from NOK10m (EUR1.2m) to NOK15m (EUR1.81m). The increase in the budget for the US market follows the opening of an office in Boston in September last year. The budgets reserved for marketing Norwegian salmon and trout in Spain and Russia are the next largest at NOK12.5m and NOK12m respectively.
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